Word On The Street

The Dealership Whisperer: Sivia's Unbelievable Marketing Insights

Andrew Street Episode 12

In this episode of the "Word on the Street" podcast by Dealer OMG, Sheila, Ashley and Sivia, seasoned automotive industry professionals, share insights and advice for dealerships navigating the post-pandemic market of 2024. The discussion emphasizes the importance of avoiding emotional decision-making in response to market fluctuations. Sheila highlights the need for strategic roles within dealerships to be separate from day-to-day operations to maintain perspective. They stress the significance of foundational marketing strategies, including a balance between organic and paid efforts, and caution against overcomplicating or relying solely on lead generation without a robust follow-up system. The episode underscores the value of long-term branding and consistent customer engagement in achieving sustainable success.


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