Word On The Street
With a mission to educate and empower automotive dealers across the United States, Andrew and his panel of industry thought leaders are the ultimate source of solution-driven insights for all things automotive marketing. From cutting-edge marketing techniques to proven sales strategies, they'll share their insights and expertise with you, giving you the tools you need to succeed. Auto dealers can get immediate and useful advice on increasing sales and service opportunities and drive their digital marketing strategies to the finish line. dealeromg.com info@dealeromg.com
Episodes
28 episodes
Pre-Owned, But Make It Sexy
🎙️ Pre-Owned, But Make It Sexy Word on the Street – Episode 29 Guest: Matthew Davis, Marketing Director at TradePending Host: Andrew StreetHow do you source better used cars, close more trade lea...
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Episode 29
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1:04:24
What Smart Dealers Are Doing Differently with Group Sites, Vendors & Marketing
In this episode of Word on the Street, we sit down with Aaron Dobrow of Glen Polk Automotive to talk about what sets forward-thinking dealerships apart when it comes to group websites, vendor relationships, and digital strategy. From d...
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Episode 28
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1:10:24
Instagram Growth Hacks for Dealers with Brock Johnson
Instagram Growth Hacks for Dealers with Brock JohnsonIn this episode of Word on the Street, Andrew sits down with Instagram growth coach and content strategist Brock Johnson to talk all things Instagram — and why d...
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Episode 27
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42:09
From Scroll to Sold: How Dealers Can Win with Strategic Content
In this episode, we sit down with content strategist Jordan Cox to talk all things dealership video and social content. Jordan shares how dealers can create scroll-stopping content using what they already have—no big budgets or film crews requi...
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Episode 26
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47:20
What’s Next for Car Dealers? A Conversation with David Kain
In this episode of Word on the Street, we sit down with David Kain, an automotive industry veteran with deep expertise in digital retailing, dealership operations, and vendor-dealer relationships. From launching Ford Direct
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Episode 25
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52:21
Loyalty, Culture, and Content: The Winning Formula at Southway Ford
How do you build a dealership brand that keeps customers coming back? In this episode of Word on the Street, we sit down with Frank Arroyo of Southway Ford to break down the winning formula for customer loyalty, dealership cu...
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Episode 24
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48:26
Niche, Scale, and Pivot – How One Dealer Found Success by Doing Less
Niche, Scale, and Pivot – How One Dealer Found Success by Doing LessIn this episode of Word on the Street, we sit down with Jason March of March Motors to discuss how focusing on niche inventory, strategic scali...
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Episode 23
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55:32
Stop Overthinking—Just Hit Record! A Dealer’s Guide to Social Content
Creating engaging social media content for your dealership doesn’t have to be complicated! In this episode of Word on the Street, we chat with John Resurreccion, an expert in automotive marketing and organic content creat...
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Episode 22
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1:19:42
The Dynamic Duo: Combining SEO and Paid Social for a Meaningful ROI
In this episode of Word on the Street, Dealer OMG teams up with Reunion Marketing to explore how combining SEO and paid social creates powerful synergy in automotive marketing. Learn how organic search strategies align with paid social...
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Episode 21
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44:49
Automotive Digital Marketing Unveiled: A Candid Conversation
In this episode of Automotive Digital Marketing Unveiled: A Candid Conversation, we sit down with the Lewis Brothers from Crossroad Conversations to explore the evolution of dealership marketing. From traditional tactics like ...
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Episode 20
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1:05:29
Crossroads of Automotive Leadership: Driving Culture and Innovation
In this special collaborative episode of Word on the Street, we team up with the Lewis Brothers from the Crossroad Conversations podcast to explore what it takes to drive culture, innovation, and success in the automotive indu...
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Episode 19
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1:04:19
The Secret Sauce Of A High-Performing Dealership
In this episode of Word on the Street, Andrew Street sits down with Jim Wilkinson, a sales director running a dealership that moves over 1,000 cars monthly. Jim shares his insights on building a standout dealership, from fostering team...
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Episode 18
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50:34
Dealer Brand Consistency & The Guys Making it Happen
In this episode of Word on the Street, we sit down with Justin and Ben from Agile Creative Solutions, a boutique digital marketing agency transforming how dealerships approach branding and marketing. With decades of experience as deale...
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Episode 17
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34:59
Going Viral: Proven Tips from Social Media Guru Kaylin Holbrook
In this episode of Word on the Street, Dealer OMG’s Ashley Kilbarger sits down with Kaylin Holbrook, social media manager at Sam Pack Five Star Chevrolet, to explore the ins and outs of social media for car dealerships. Kaylin shares h...
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Episode 16
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31:11
Unlocking Auto Marketing Success with Industry Pro Shaun Kniffin
In this episode of Word on the Street, host Andrew Street sits down with Shaun Kniffin, a seasoned automotive marketing leader, to discuss key strategies for driving success in dealership marketing. Shaun shares his expertise on the im...
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Episode 15
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38:13
Electrifying the Market: An Automotive Veteran's Guide to EV Resale
Welcome to another episode of the Word on the Street podcast! In this episode, we're joined by Karl and Grant from Priced Right Auto. Karl shares his fascinating journey from reading "The Greatest Life in the World" in the 1980s to owning his o...
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Episode 14
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38:57
Shifting Gears with Scott Skougard: Mastering the Art of Trust in Auto Retail
In this episode of the "Word on the Street" podcast by Dealer OMG, Sheila and Ashley from Dealer OMG discuss the automotive industry's current landscape and provide valuable insights for dealerships. They introduce Scott Skougard, an industr...
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Episode 13
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18:28
The Dealership Whisperer: Sivia's Unbelievable Marketing Insights
In this episode of the "Word on the Street" podcast by Dealer OMG, Sheila, Ashley and Sivia, seasoned automotive industry professionals, share insights and advice for dealerships navigating the post-pandemic market of 2024. The discussion em...
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Episode 12
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39:39
Using Recalls to Grow Service Appointments Through Social
In this Word on the Street podcast episode, Andrew Street and Sheila Pogue reveal an innovative and cost-effective approach for auto dealers to leverage social media and vehicle recalls to boost their dealership service and sales.
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19:56
Jon Loomer Shares His Social Media Journey
In this Word on the Street podcast episode, Andrew Street and Jon Loomer delve into the intricacies of online advertising. Should you optimize for volume of traffic or quality of traffic? Jon Loomer shares his experiences and insights on ...
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45:54
Unlocking Profitable Ford Ad Campaign Strategies
Ashley Kilbarger explains how Ford dealerships use customized advertising strategies to achieve unique goals and produce exceptional outcomes.
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18:21
How Dealerships Boost Growth with Organic Social
On this episode, Andrew Street, Jeff Hunter, and Ashley Kilbarger sit down to delve into the effective strategy of utilizing pre-existing resources to achieve sustainable growth through organic social media channels. Their insights are sure to ...
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Season 1
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Episode 8
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42:04
Strategic Vendor Partnerships That Increase Dealer Profitability
Discover how Miqueias Braganca, Dealership General Sales Manager at Leif Johnson Ford in Austin, Texas, transformed challenges into opportunities and discover his strategies for beating sales goals year over year, finding innovative solution...
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Episode 6
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37:15
Increase Your Dealership’s Retargeting Pool By 300%
Discover how dealerships are navigating the challenges of retargeting in a landscape of deprecating cookie use. In this insightful episode, Andrew is joined by special guests Chris Kerr and Sean McLean from Clarivoy as they delve into strate...
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Episode 5
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31:15
SEO Tips and Strategies for Dealerships
Andrew Street interviewed Chris Kirksey, the owner of Direction.com, and discussed strategies that dealerships can use to improve their SEO. Chris shareed his expertise and insights on how to improve your dealership's SEO, with a specific fo...
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Episode 4
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24:49