Word On The Street
With a mission to educate and empower automotive dealers across the United States, Andrew and his panel of industry thought leaders are the ultimate source of solution-driven insights for all things automotive marketing. From cutting-edge marketing techniques to proven sales strategies, they'll share their insights and expertise with you, giving you the tools you need to succeed. Auto dealers can get immediate and useful advice on increasing sales and service opportunities and drive their digital marketing strategies to the finish line. dealeromg.com info@dealeromg.com
Word On The Street
Latest Episodes
35,000 Appointments and Not One Bay
Description: While most dealers have a van and call it a mobile program, Nolan Armpriester built 35,000 appointments in a single year and is now scaling to 60 vans. In this episode, he shares how he went from zero to #1 in the country, why 70% ...
Why Joe Lyons Pulled Back the AI at His Dealerships
Three seats, one operator. Joe Lyons has sold for Cars.com, consulted from Shift Digital, and now runs the full marketing stack at McGrath Elmhurst Toyota and BMW of Elmhurst. He explains why he pulled back his Day 1 AI follow-up, how he's actu...
Inside TikTok Auto: A Conversation with Ryan Copacia, Principal of Global Solutions
In this episode of Word on the Street, Andrew Street sits down with Ryan Copacia, a five-year TikTok veteran and the architect of the platform's automotive retail strategy. Ryan shares his journey from building the auto vertical...
From Inspiration to the Driveway: Allison McConeghy on the Pinterest Auto Revolution
This podcast episode features Andrew Street (CEO of Dealer OMG) and Allison McConeghy (Lead Client Partner at Pinterest) discussing the strategic role of Pinterest in the modern automotive dealership marketing mix. With nearly a d...
Curtis Driver on Why Dealers Fire Vendors in the First 90 Days
In this episode of Word on the Street, we’re joined by Curtis Driver, Omnichannel Digital Sales Manager at Capital Auto Group, to unpack why dealers so often fire vendors within the first 90 days — and what both sides get w...