Word On The Street
With a mission to educate and empower automotive dealers across the United States, Andrew and his panel of industry thought leaders are the ultimate source of solution-driven insights for all things automotive marketing. From cutting-edge marketing techniques to proven sales strategies, they'll share their insights and expertise with you, giving you the tools you need to succeed. Auto dealers can get immediate and useful advice on increasing sales and service opportunities and drive their digital marketing strategies to the finish line. dealeromg.com info@dealeromg.com
Word On The Street
Why Joe Lyons Pulled Back the AI at His Dealerships
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Three seats, one operator. Joe Lyons has sold for Cars.com, consulted from Shift Digital, and now runs the full marketing stack at McGrath Elmhurst Toyota and BMW of Elmhurst. He explains why he pulled back his Day 1 AI follow-up, how he's actually using a CDP, the all-vendor call that's replacing half his meetings, and the one thing every dealer should clean up this week. Plus: why he wakes up every day trying to get himself unfired.
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