Word On The Street
With a mission to educate and empower automotive dealers across the United States, Andrew and his panel of industry thought leaders are the ultimate source of solution-driven insights for all things automotive marketing. From cutting-edge marketing techniques to proven sales strategies, they'll share their insights and expertise with you, giving you the tools you need to succeed. Auto dealers can get immediate and useful advice on increasing sales and service opportunities and drive their digital marketing strategies to the finish line. dealeromg.com info@dealeromg.com
Word On The Street
The Auction Is Stupid Money: Cooper Auto Group's Fix for Vehicle Acquisition
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Scott Fitzgerald, marketing director at Cooper Auto Group, oversees marketing for 13 stores in Oklahoma. In this episode he breaks down why the auction has stopped making sense - transport fees, commissions, and rising costs eating into every unit acquired that way. Cooper is rebuilding its buying center instead, using data to route trades to the store that needs them most, cutting inter-store transfer headaches and keeping acquisition costs down. Scott also gets into what changed when volume dropped from COVID-era highs, why inventory count still decides whether a shopper drives past you or in, and how a used car director with a real acquisition mentality can move the needle faster than another auction trip.
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